Every wave of technology has left us a craft.
- 2013
AdTech / marketing automation
- ~2017
Blockchain / Dapps on Ethereum
- 2019-21
R&D: AR/VR and gamification
- ~2019-22
IoT / industrial data: monitoring
- 2023 →
AI / agentic: bespoke systems
Founder & CEO
Software engineer and serial entrepreneur since 2010. He founded FunGo Studios (location-based games, 100k+ users) and took Pitchtarget into marketing automation; today he leads Addictive, the software house that turns clients' vision into a product. Outside the company he builds local tech communities — AI Hackday, coding school, developer relations.
How we decide.
- We prove first, then talk. A working system is worth more than a pitch deck.
- If you don't need it, we'll say so. If AI won't make the difference, or an off-the-shelf tool is enough, we'll tell you upfront.
- The code is yours. No lock-in, no black boxes: what we build stays yours, with documentation.
- Bespoke doesn't mean expensive. We scope to the process that matters; the simplest, most effective approach.
- We build for Monday morning. Systems that simplify recurring operations, with a human on the decisions that matter.
Which process is costing you the most hours? Let's start there.
A short call: we look at your process and tell you whether it's worth acting — and what the return would be.